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Family-owned pet boutique · Downtown Franklin

Thoughtful finds forpets & their people.

Pawley’s is a family-owned and operated pet boutique in downtown Franklin, Indiana, offering thoughtfully curated toys, treats, apparel, accessories, wellness products, seasonal finds and handmade goods.

Illustrative boutique scene: a spaniel beside warm wood shelving and woven baskets.

Family-owned boutique.
Thoughtful finds, every day.

Inside the boutique

Inside
Pawley’s

From everyday essentials to something unexpected, every shelf is curated for pets and their people in our downtown Franklin boutique.

  • Toys

    Boutique toys and durable options for every size, style and kind of play.

  • Treats

    Premium packaged treats plus our in-store bulk Treat Bar, with something for everyday rewards and special moments.

  • Collars & leashes

    Premium collars and leashes, plus our in-store Custom Collar Bar for creating something uniquely theirs.

  • Apparel

    Pet apparel, bows, bandanas and select human apparel for the people who love them.

  • Wellness

    Thoughtfully selected wellness products for everyday comfort, care and well-lived days.

  • Seasonal items

    Boutique seasonal finds for holidays, celebrations and the moments in between.

  • Handmade goods

    Handmade goods that add a personal touch to the everyday.

Illustrative pet boutique interior with honey-colored shelves, rattan baskets, and a golden retriever.

In-store heart. Seasonal joy.

Your Franklin, Indiana pet boutique

A real boutique.
A personal touch.

Pawley’s is a family-owned pet boutique rooted in the Franklin and Whiteland community. We grew up here, and now we’re raising our family here too. We created Pawley’s to bring thoughtfully curated pet products, personal service, and a little more fun to downtown Franklin.

Our quarterly boxes are an extension of that in-store experience—boutique finds thoughtfully curated for the individual dog.

Visit us in downtown Franklin for everyday essentials, seasonal celebrations and the local events that bring our community together.

The personalized quarterly box

Same season.
Their own box.

A shared seasonal theme. Toys, treats and wearables selected for the individual dog—not the same box for everyone.

We get to know your dog before we curate.

Size
Finds in proportions that suit them.
Age & life stage
Their age and stage guide our choices.
Chewing style
How they chew helps us choose toys.
Toy preferences
Their favorite ways to play.
Food allergies & sensitivities
Their dietary needs guide treat selections.
The little details
Other profile information that helps us choose well.

A Shih Tzu and a German Shepherd may share a seasonal theme, but receive different toys, treat sizes and wearables appropriate for them. That’s the difference a dog’s profile makes.

Reserve a Founding Membership

Inside every quarterly box

Boutique finds.
Their kind of joy.

Every quarterly box is built around these four essentials, plus additional boutique surprises. The theme brings the season; your dog’s profile shapes the selection.

  • A wearable

    A bow, bandana or other wearable appropriate for your dog.

  • A premium sealed treat

    Selected with their food allergies and sensitivities in mind.

  • A toy suited to your dog

    Chosen around their size, chewing style and toy preferences.

  • A featured hero item

    The standout find at the heart of that season’s box.

A celebration-month extra

A little extra for their big day.

Active subscribers also receive a smaller birthday or Gotcha Day box during their celebration month.

How personalization works

Their profile.
Our personal touch.

01Your dog

Tell us about your dog

Share their size, age/life stage, chewing style, toy preferences, food allergies or sensitivities, and other profile details.

02Our curation

We curate their seasonal box

We use their profile to select toys, treats, wearables and seasonal finds. A shared theme, with choices made for them.

03Your choice

Pick it up at Pawley’s or have it shipped

Collect their box at our Franklin boutique or have it shipped. The same boutique feeling, whichever you choose.

Founding Dogs · Our launch memberships

The first 30.
A box that’s theirs.

We’re launching with just 30 founding memberships. Be part of Pawley’s first personalized quarterly dog boxes—boutique finds chosen for the dog you know best. Founding memberships open November 2026. First payment occurs January 1, 2027. The first box is scheduled for January 22, 2027.

Have more than one dog? Complete a separate membership for each so we can curate every box individually.

Franklin, Indiana boutique. Individual-dog curation. Four seasons a year.